Learn all about our Armenian brand and the diaspora

1. What makes your brand unique for the Armenian diaspora?

Our brand is designed for young people from the Armenian diaspora who want to assert their cultural identity with pride and modernity. Each design reflects a balance between Armenian heritage and pop culture, with humorous and stylish nods to their dual culture.

2. Are your clothes really print-on-demand?

Yes, all our products are made on demand using Printful, which helps avoid waste and allows us to offer unique items, printed specifically for each order. This also ensures a wider variety of designs.

3. How long does it take to receive an order?

Delivery times vary depending on your location. Typically, production takes 2 to 7 business days , followed by delivery within Europe in 2 to 5 business days . Specific delivery times are indicated during checkout.

4. Do you ship internationally, especially to Armenian communities abroad?

Yes, we ship worldwide, including countries with a large Armenian diaspora such as France, the United States, Canada, Russia, and Lebanon.

5. What types of products do you offer?

We offer t-shirts, sweatshirts, dresses, baby bodysuits, tote bags, mugs, caps, and more. Each item is designed to reflect Armenian identity with a modern and quirky touch.

6. Do you offer designs in Armenian or inspired by Armenian culture?

Absolutely. Our designs include modernized Armenian expressions, folklore-inspired motifs, and revisited cultural references. Wearing our clothing is a way of showing your belonging with pride and humor.

7. What is your return policy?

As our products are made to order, we do not accept returns unless there is an error or defect. If you receive a damaged or incorrect item, please contact us within 14 days of receipt with a photo.

8. Where are the products manufactured?

Printful has fulfillment centers in Europe and the United States. Your order will be produced at the facility closest to your address to reduce lead times and reduce your carbon footprint.

9. Are the clothes eco-friendly?

Yes, we prioritize quality materials and sustainable practices with Printful. Our products are made-to-order only to avoid excess material and textile waste.

10. How can I stay informed about news and events in the Armenian community?

Subscribe to our newsletter to receive the latest collections, exclusive offers, and news about Armenian culture and diaspora life. Also join our community on Instagram and TikTok!

11. Why is there a large Armenian diaspora in the world?

The Armenian diaspora was formed primarily following the Armenian Genocide of 1915 , during which millions of Armenians fled the Ottoman Empire. Other waves of migration followed due to conflicts, economic crises, and political crises. Today, there are active Armenian communities in France, the United States, Lebanon, Russia, and Argentina.

12. What characterizes Armenian identity in the diaspora?

Diaspora Armenians often live between two cultures. They remain attached to their roots (language, traditions, religion, collective memory) while adapting to the host society. This dual culture gives rise to a unique richness, which we celebrate through our creations.

4. Are your products suitable for non-Armenians as well?

Of course! Our clothing is designed to celebrate a culture while remaining inclusive. If you love design, history, or have Armenian relatives, you're welcome to join the family!

5. What Armenian symbols or expressions do you use in your designs?

We revisit typical expressions (in Armenian or Latin alphabet), culinary, musical or folkloric references, but also motifs inspired by khachkars (stone crosses), the Armenian alphabet or traditional carpets, always with a modern and offbeat touch.